Overview There are many forms of content you can create for LinkedIn which each have their own advantages and attributes, for example articles, images, videos, how-to guides / demos, training, podcasts etc. Like most social media channels LinkedIn also prioritises native content which is published on LinkedIn itself and doesn’t require you to leave LinkedIn…

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Know Your Customer

The Importance Of Knowing Your Customer I talk about this a lot because it is fundamental to any successful marketing campaign and lead generation activity that you really know your customer. If you don’t know who you are looking for, how can you generate high quality leads for your business? So whatever industry you are…

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How To Get Targeted Leads

That’s right – 713 targeted leads in 90 days! My client is a large offsite manufacturer and turnkey main contractor based in the Netherlands. They are a large outfit, founded in 1929 and have completed thousands of projects in multi-sectors across Europe. They wanted to promote their new residential building solution to the UK market…

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Getting Targeted Leads from LinkedIn

While there are countless social media sites out there, LinkedIn has always been promoted as the professional platform – but do you use it to its best advantage? Don’t worry if you don’t, you are not alone.  We see so many businesses out there that struggle to make the most of it – but here…

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